Lucanica 2.0, after missions in Belgium and the Netherlands, TotalEnergies' project to promote Lucan agribusiness also arrives in Denmark
Trip to Copenhagen, from the 9th to the 10th of October, for Lucanian entrepreneurs who have joined the internationalization program for their products
Lucanian agri-food products have also intercepted new market spaces in Denmark, thanks to a series of targeted meetings with local companies, organized as part of the third phase of Lucanica 2.0, the project promoted by TotalEnergies EP Italia with the partners of the JV Tempa Rossa, Shell Italia E&P and Mitsui E&P Italia B, in collaboration with the consulting firm Octagona.
After missions to Belgium and Holland in recent months, the group of entrepreneurs, producers of oil, pasta, wine and other symbols of made-in-Basilicata gastronomy, participated on 9 and 10 October, in a two-day meeting in Copenhagen with companies with an interest in engaging in business relations.
Enhancing the experience of previous missions, in which companies participated in events organized between Lucanian SMEs and local players to encourage the acquisition of new contacts, the effectiveness of exchanges in Denmark was further improved by scheduling specific and individual meetings between Lucanian and Danish and Swedish companies based on mutual interest in collaboration, which had already been verified prior to the mission.
On the 9th of October, as part of the Lucanica 2.0 Project, the "Lucanian agrofood specialties" event was organized during which the companies participating in the project met local importers and buyers in several B2B meetings; Luca Cavinato, deputy secretary general of the Italian Chamber of Commerce in Denmark, also participated in the event with a presentation on the Danish Food & Beverage sector.
In the afternoon, the tour among local businesses began, with visits to Husted Vin, one of Copenhagen's most important wine shops, and Supermarco, a large retailer of Italian food products in Denmark, known as "The Temple of Italian Food." The following day, stops at the TorvehallerneKBH food market, Dante Vine Italian wine store, Loegimosevin, Mad & Delikaytesser, and Foetex shopping center. Meetings with Danish companies were preceded by meticulous work to identify and select potential business partners, aimed at facilitating meetings between Lucanian and Danish companies.
"Denmark - states the deputy secretary general of the Italian Chamber of Commerce in Copenhagen, Luca Cavinato - is an interesting country for companies that want to position themselves in the foreign market because it is a bridge to Scandinavia and Northern Europe, with 20 million inhabitants and a very large spending capacity. In Denmark we find among the best restaurants in the world, and many are Italian. Easy administrative processes and the absence of duties," he continued, "make it easier to import and sell. I suggest incoming events in Basilicata."
According to Paolo Dorati, Italian importer and owner of Dorati Catering and Pasta Lab along with partner Danilo Rustaggia "in Denmark in recent years there has been an evolution in the food and wine segments, thanks in part to the many Italians who are opening restaurants here. That's why I find B2B events that promote business-to-business meetings effective".
John Viuf of the Danish company Gourmeture imports Italian products from thirteen different companies in regions such as Lombardy, Lazio, Marche, and Calabria, and now he is ready to open up to Lucanian companies as well: "I am always looking for new Italian products and it is very useful," he explains, "to meet companies here in Copenhagen. I have sales contacts with 350 local stores, and I think there will be interesting opportunities for Lucanian products, especially cold cuts and pasta."
Alvaro Eusepi and Paolo Grasso are Italian importers in Sweden of the companies Italianissimo and Horex. "cold cuts and bakery products," says Eusepi, "are particularly interesting and could have a good placement in the Swedish market. "The Lucanica 2.0 event," highlights Grasso, "was also interesting for the Swedish market, since Copenhagen is connected and easily accessible from Malmö.
